Our Accelerator Programme is tailored to offer new growth opportunities, customer acquisition channels, and enhanced operational efficiencies by leveraging the vast Majid Al Futtaim ecosystem. Uncover the multitude of benefits and exciting opportunities awaiting successful candidates.
Programme Eligibility & FAQs
Can I apply for more than one programme focus?
As each focus has different eligibility criteria and target companies, please make sure to apply to the programme focus that is most relevant to your company.
Are companies at any maturity stage suited to the programme?
The Acceleration Programme is open for growth stage start-ups and SMEs with a focus on either ClimateTech or Homegrown Brands that inspire to be part of Majid Al Futtaim’s ecosystem and want to acquire growth opportunities, customer acquisition, and improve their operational efficiencies. They should have a solution or product that is already in the market, has been tested, and has potential to scale regionally and beyond.
My business is based outside the UAE, is it still eligible?
For ClimateTech brands, the company can be based anywhere in the world, but startups with GCC presence and experience are preferred. Homegrown Brands applicant companies should be registered within the MENA region.
Will the information in my application be treated as confidential?
All information submitted through the application form will be treated for the sole purpose of the Programme and will not be shared with any third party without the consent and approval of the submitter. Majid Al Futtaim Launchpad Programme does not claim any proprietary rights over the brands and/or technologies that are submitted to the Programme. All information and technologies are the sole property of the submitters.
What happens after I apply?
Following the application deadline, we will be reviewing all submissions internally based on the criteria mentioned. We might get in touch for any additional information (if applicable). If you are shortlisted, you will be informed via email.
What happens if I get shortlisted?
Shortlisted companies will be invited to preparatory sessions that will provide you with information about integrating to Majid Al Futtaim’s ecosystem, and will also prepare you for the final pitch event.
What do I receive if I get integrated into Majid Al Futtaim?
The programme will provide SMEs and start-ups with a gateway to tangible growth opportunities by subsidising the rent cost and fast-tracking the process to integrate into Majid Al Futtaim ecosystem. Integration benefits include access to new revenue streams, and opportunities to increase operational efficiencies and gain unrivalled market knowledge.
Application process and timeline
Think Launchpad's right for you? Find out
more about the application process.
* Open for application submissions from May 16 till June 15.
Open for
applications
Cycle 2 is open for application submissions from 16 May 2023.
Only one sector can be applied to at a time due to different eligibility criteria. Privacy is our priority. All data submitted will be used for the sole purpose of the programme, and will not be shared with any third party without your consent and approval.
It is recommended that you attend a Launchpad event to gain an understanding of what we do and to meet some of our experts.
Shortlist announced
If you are shortlisted, you'll be informed via email. If you are not shortlisted, don't give up! Spaces are limited and we cannot accept everyone that applies, so we encourage you to reapply for the next cycle.
Shortlisted businesses will be invited to preparatory sessions that will provide information regarding integration into Majid Al Futtaim’s ecosystem, and will also help with preparation for the final pitch event.
Application deadline
Please submit your application by the 15 June 2023 to ensure that you are considered for the programme. * All applications submitted will be reviewed by our team. If we require more information, we'll be in touch.
Bootcamp and
and winners
pitch day
September 2023.
Following the coaching and preparation sessions, shortlisted businesses will be invited to pitch for a gateway to new revenue streams, increased operational efficiencies and unrivalled market knowledge through integration with Majid Al Futtaim's ecosystem.
Open for
applications
Cycle 2 is open for application submissions from 16 May 2023.
Only one sector can be applied to at a time due to different eligibility criteria. Privacy is our priority. All data submitted will be used for the sole purpose of the programme, and will not be shared with any third party without your consent and approval.
It is recommended that you attend a Launchpad event to gain an understanding of what we do and to meet some of our experts.
Application deadline
Please submit your application by the 15 June 2023 to ensure that you are considered for the programme. * All applications submitted will be reviewed by our team. If we require more information, we'll be in touch.
Shortlist announced
If you are shortlisted, you'll be informed via email. If you are not shortlisted, don't give up! Spaces are limited and we cannot accept everyone that applies, so we encourage you to reapply for the next cycle.
Shortlisted businesses will be invited to preparatory sessions that will provide information regarding integration into Majid Al Futtaim’s ecosystem, and will also help with preparation for the final pitch event.
Bootcamp and
and winners
pitch day
September 2023.
Following the coaching and preparation sessions, shortlisted businesses will be invited to pitch for a gateway to new revenue streams, increased operational efficiencies and unrivalled market knowledge through integration with Majid Al Futtaim's ecosystem.
Apply Now
Homegrown Brands
Ready to apply for the Homegrown Brands programme? Click the APPLY NOW button below to complete your online application.
ClimateTech
Ready to apply for the ClimateTech programme? Click on the APPLY NOW button below to complete your online application.
Homegrown Brands
Ready to apply for the Homegrown Brands programme? Click the APPLY NOW button below to complete your online application.
ClimateTech
Ready to apply for the ClimateTech programme? Click on the APPLY NOW button below to complete your online application.
Our clients
and
partner network

Meet our 2022 winners
196 applications were received from across the MENAP region and globally. From 23 shortlisted applicants demonstrating ingenuity, originality and vast commercial potential, 14 winners were selected across Health & Beauty, Homegrown and Proptech categories.