Our Accelerator Programme is tailored to offer new growth opportunities, customer acquisition channels, and enhanced operational efficiencies by leveraging the vast Majid Al Futtaim ecosystem. Uncover the multitude of benefits and exciting opportunities awaiting successful candidates.

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Programme Eligibility & FAQs

Can I apply for more than one programme focus?

As each focus has different eligibility criteria and target companies, please make sure to apply to the programme focus that is most relevant to your company.

Are companies at any maturity stage suited to the programme?

The Acceleration Programme is open for growth stage start-ups and SMEs with a focus on either ClimateTech or Homegrown Brands that inspire to be part of Majid Al Futtaim’s ecosystem and want to acquire growth opportunities, customer acquisition, and improve their operational efficiencies. They should have a solution or product that is already in the market, has been tested, and has potential to scale regionally and beyond.

My business is based outside the UAE, is it still eligible?

For ClimateTech brands, the company can be based anywhere in the world, but startups with GCC presence and experience are preferred. Homegrown Brands applicant companies should be registered within the MENA region.

Will the information in my application be treated as confidential?

All information submitted through the application form will be treated for the sole purpose of the Programme and will not be shared with any third party without the consent and approval of the submitter. Majid Al Futtaim Launchpad Programme does not claim any proprietary rights over the brands and/or technologies that are submitted to the Programme. All information and technologies are the sole property of the submitters.

What happens after I apply?

Following the application deadline, we will be reviewing all submissions internally based on the criteria mentioned. We might get in touch for any additional information (if applicable). If you are shortlisted, you will be informed via email.

What happens if I get shortlisted?

Shortlisted companies will be invited to preparatory sessions that will provide you with information about integrating to Majid Al Futtaim’s ecosystem, and will also prepare you for the final pitch event.

What do I receive if I get integrated into Majid Al Futtaim?

The programme will provide SMEs and start-ups with a gateway to tangible growth opportunities by subsidising the rent cost and fast-tracking the process to integrate into Majid Al Futtaim ecosystem. Integration benefits include access to new revenue streams, and opportunities to increase operational efficiencies and gain unrivalled market knowledge.

Have questions?
Contact us
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Who Are We Looking For?

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Homegrown Brands

Regional brands, experience-based retail concepts, and retailtech start-ups that have a compelling and unique story behind their products.

Fashion, Lifestyle and Gourmet Food Brands

MENA based brands with inspiring stories and unique product offerings, with a focus on sustainability or cultural significance. Categories of focus: ● Sustainable Fashion ● Clean Beauty ● Accessories ● Shoes ● Jewellery ● Homeware, Decor & Gifting ● Gourmet Foods.

Experience-Based Retail Concepts

Experiential retail concepts that can elevate and differentiate the customer experience across physical assets. Categories of focus: ● Holistic Wellness ● Gourmet Food ● Concept Stores ● Leisure & Entertainment ● Community-Centric.

RetailTech Start-ups

Innovative start-ups that are focused on enhancing the customer experience of physical assets. Categories of focus: ● In-Store Experience ● Immersive Retail ● VR/AR ● Outfit Recommendation..
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ClimateTech

Innovative and sustainable start-ups delivering cutting edge technology solutions in the real estate industry.

Digital Twinning Solutions

Start-ups who provide innovative Digital Twinning and IoT solutions that can help real estate owners streamline operations, optimise energy consumption, and reduce waste throughout various stages of development: ● Assets modelling and design ● Construction solutions ● Maintenance & asset monitoring ● Quality assurance and control

Sustainability Solutions

Start-ups that help real estate owners reduce greenhouse gas emissions, enhance energy efficiency, and promote sustainability in the following areas: ● Green energy solutions ● Construction materials and systems ● Water consumption solutions

Waste Management Solutions

Start-ups that unlock waste management solutions to real estate owners by: ● Incentivising waste segregation ● Introducing waste-to-energy solutions ● Implementing wastewater treatment solutions

What Are We Offering?

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Homegrown Brands

Selected brands will be offered a gateway to tangible growth opportunities including rent subsidies and expedited integration into the Majid Al Futtaim ecosystem, in return for a higher revenue share and preferential treatments. Opportunities include:

Retail Space

Unlock new revenue streams through pop-ups opportunities in Majid Al Futtaim malls, or THAT Concept Store.

Marketing Support

Seize the opportunity to acquire new customers and enhance their brand positioning through a set of customised marketing activities.

Intelligence Access

Gain valuable access to insights and data, empowering them to optimise operations and improve performance.

Expert Insights

Access market and industry leaders through mentorship and networking opportunities in conjunction with Majid Al Futtaim and its programme partners.

Design Studio

Access to Majid Al Futtaim’s design studio and capabilities.

Expansion and Growth

Unlock access to Microsoft tools for start-ups, 1-year co-working membership at DIFC innovation Hub, and preferential expansion packages from AstroLabs.
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ClimateTech

The ClimaTech programme will provide the start-ups with a gateway to tangible growth opportunities by covering the cost of POC during the pilot phase and expedited integration into the Majid Al Futtaim ecosystem. Opportunities include:

POC Financing

Receive funding to run their POC during a pilot phase with Majid Al Futtaim.

Marketing Support

Seize the opportunity to acquire new customers and enhance their brand positioning through a set of customised marketing activities.

Intelligence Access

Gain valuable access to insights and data, empowering them to optimise operations and improve performance.

Expert Insights

Access market and industry leaders through mentorship and networking opportunities in conjunction with Majid Al Futtaim and its programme partners.

Expansion and Growth Support

Unlock access to Microsoft tools for start-ups, 1-year co-working membership at DIFC innovation Hub, and preferential expansion packages from AstroLabs.

Application process and timeline

Think Launchpad's right for you? Find out
more about the application process.

* Open for application submissions from May 16 till June 15.

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Open for
applications

Cycle 2 is open for application submissions from 16 May 2023.

Only one sector can be applied to at a time due to different eligibility criteria. Privacy is our priority. All data submitted will be used for the sole purpose of the programme, and will not be shared with any third party without your consent and approval.

It is recommended that you attend a Launchpad event to gain an understanding of what we do and to meet some of our experts.

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Shortlist
announced

If you are shortlisted, you'll be informed via email.

If you are not shortlisted, don't give up! Spaces are limited and we cannot accept everyone that applies, so we encourage you to reapply for the next cycle.

Shortlisted businesses will be invited to preparatory sessions that will provide information regarding integration into Majid Al Futtaim’s ecosystem, and will also help with preparation for the final pitch event.

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Application
deadline

Please submit your application by the 15 June 2023 to ensure that you are considered for the programme.

* All applications submitted will be reviewed by our team. If we require more information, we'll be in touch.

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Bootcamp and
and winners
pitch day

September 2023.

Following the coaching and preparation sessions, shortlisted businesses will be invited to pitch for a gateway to new revenue streams, increased operational efficiencies and unrivalled market knowledge through integration with Majid Al Futtaim's ecosystem.

image 2284
01

Open for
applications

Cycle 2 is open for application submissions from 16 May 2023.

Only one sector can be applied to at a time due to different eligibility criteria. Privacy is our priority. All data submitted will be used for the sole purpose of the programme, and will not be shared with any third party without your consent and approval.

It is recommended that you attend a Launchpad event to gain an understanding of what we do and to meet some of our experts.

3 (1)
02

Application
deadline

Please submit your application by the 15 June 2023 to ensure that you are considered for the programme.

* All applications submitted will be reviewed by our team. If we require more information, we'll be in touch.

image 2257
03

Shortlist
announced

If you are shortlisted, you'll be informed via email.

If you are not shortlisted, don't give up! Spaces are limited and we cannot accept everyone that applies, so we encourage you to reapply for the next cycle.

Shortlisted businesses will be invited to preparatory sessions that will provide information regarding integration into Majid Al Futtaim’s ecosystem, and will also help with preparation for the final pitch event.

XSIGHT LP 10-20 Octane V14 2
04

Bootcamp and
and winners
pitch day

September 2023.

Following the coaching and preparation sessions, shortlisted businesses will be invited to pitch for a gateway to new revenue streams, increased operational efficiencies and unrivalled market knowledge through integration with Majid Al Futtaim's ecosystem.

Apply Now

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Homegrown Brands

Ready to apply for the Homegrown Brands programme? Click the APPLY NOW button below to complete your online application.

Apply Now
Apply Now

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ClimateTech

Ready to apply for the ClimateTech programme? Click on the APPLY NOW button below to complete your online application.

Apply Now
Apply Now

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Homegrown Brands

Ready to apply for the Homegrown Brands programme? Click the APPLY NOW button below to complete your online application.

Apply Now
Apply Now

The seo title

ClimateTech

Ready to apply for the ClimateTech programme? Click on the APPLY NOW button below to complete your online application.

Apply Now
Apply Now

Our clients
and 
partner network

Meet our 2022 winners

196 applications were received from across the MENAP region and globally. From 23 shortlisted applicants demonstrating ingenuity, originality and vast commercial potential, 14 winners were selected across Health & Beauty, Homegrown and Proptech categories.

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